Sunday, October 26, 2014

A Raven, A Road and a Vision for Freedom - SKY Magazine Red Issue Fall 2014


Fallon Huffman, Entrepeneur | Photo credit: Carey Shaw
To walk through the doors of Queen V Fashion House in Regina’s Warehouse District is to find oneself in the heart of its creator, Fallon Huffman (Mazurkewich), who possesses the intellect of raven and the heart of a freedom-loving entrepreneur. Clear white walls and a well-appointed silver logo sparkling in the sunlight tell the story of a meticulously polished runway-like retail shopping experience. 

But the details reveal the soul of this entrepreneur’s quest for freedom. Inspired by Jack Kerouac, author of “On the Road”, Queen V is for “the ones who never yearn or say a commonplace thing . . .”. A curious collection of ravens, antlers, metals, denim, sequins, sweaters and dresses is carefully curated for the fearless and the vigilantly independent. 

The lone entrepreneur has held her ground in the local competitive market place formidably and created an online and real time destination shop for those seeking refuge from the noisy mundanity of every day fashion.  This is the journey of a traveller.

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